//EXHIBIT /BOOTHS /SCHOLARSHIP /FIRST_SIGNAL

Exhibit at NAESE

A great music-tech show is one where you can actually meet the builders, touch the instruments, and have real conversations. Our floor is built around exactly that.

The Floor

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NAESE is a show for people who make and love electronic sound. The floor is the heart of the show, and it's designed to be a welcoming, engaging, and inclusive space for discovery.

That's why our floor is centered on a tabletop booth format. It keeps the show approachable for indie makers, small and mid-sized brands, and software creators, while making it easy for attendees to flow, linger, and discover. For exhibitors who need more room for multi-station demos or larger installations, we also offer a number of larger booth footprints. Those exist to support bigger demo needs, while staying true to our core vision of a shared floor that's easy to navigate and fosters direct connections between makers and attendees.

We want to make sure the floor is a place where attendees can have meaningful interactions with makers and their work, without feeling overwhelmed or excluded.

Who fits

  • Hardware makers — analog, digital, hybrid synths
  • Modular and Eurorack manufacturers, big and boutique
  • Software developers — instruments, plugins, creative tools
  • MIDI controllers, performance interfaces, hybrid systems
  • Effects pedals and outboard processors
  • DIY and kit companies
  • Sample libraries, sound packs, and education content
  • Vintage gear dealers
  • Accessories, cases, and patch infrastructure
  • Audiovisual and visual performance tools
  • Publishers, education organizations, and community groups

Do you build, support, teach, or distribute tools people use to make electronic sound? You're in the right place.

Booth Packages

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Year 1 booth pricing scales with company size, with two columns — S/M for small and mid-sized companies, L for large brands with broad distribution and scale. The size tier is something you'll select on the application; if you're not sure where you fit, the form has a tooltip to help you choose.

Package Size Badges S/M L Notes Reserve
Micro-maker 3' 1 $250 Limited quantity. Curated cluster. Scholarship program available.
Standard table 6' 2 $450 $550 The heart of the show.
S/M L
Corner / endcap table 6' 2 $600 $750 Limited quantity.
S/M L
Inline booth 10' 4 $750 $900 For multi-station setups.
S/M L
Premium booth 20' 8 $1,500 $1,800 Larger demos. Bring-your-own-booth subject to venue union rules.
S/M L
Anchor Partner Custom Custom $2,500 $3,000 Includes sponsor bundle. Prime placement.
S/M L
// First Signal Discount

First Signal Exhibitors get an additional 10% off Year 1 booth pricing

Plus locked Year 1 rates, priority renewal for future years, distinctive Founding Exhibitor badge designation, and recognition on the NAESE website and in the printed program. More on First Signal Exhibitor below.

What's Included

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Table spaces

  • Draped backdrop
  • Table and chairs (count varies by package)
  • Power
  • Exhibitor badges (count varies by package)
  • Listing on the NAESE website and in applicable print material

Larger footprints

Inline booths and premium booths get the same baseline plus additional floor space for multi-instrument setups and higher-traffic experiences. Power is included — we'll confirm the included service level during exhibitor onboarding and handle high-draw needs in advance.

Custom booth builds

Bringing your own stands, risers, standees, and signage? Encouraged. Larger total booth "builds" would require Center-approved vendors per Huntington Convention Center policy, so we're keeping it simple. Not sure if your concept is a fit? Just shoot us an email at vendors@naese.co.

On-site sales

Retail sales are permitted during published exhibit hours, subject to the Exhibitor Manual, venue rules, and applicable law. Exhibitors are responsible for their own sales tax compliance, payment processing, receipts, and consumer obligations.

NAESE CENTRAL FOR EXHIBITORS

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NAESE Central Exhibitor Dashboard Manage your company info and staff badges Edit your public profile, including bio & social links

Your booth starts in NAESE Central.

Every exhibitor gets a full company profile inside NAESE Central, visible to every badge holder browsing the expo before and during the show. Upload your logo, write your bio, drop your links and socials, add photos, and attach collateral — so attendees arrive at your booth already knowing who you are.

What exhibitors can do in Central

  • Build and manage your public exhibitor profile (logo, bio, links, socials, photos, downloadable collateral)
  • Invite booth staff and manage their access
  • Manage your booth's badges and purchase additional badges beyond your tier's complimentary allotment
  • Scan attendee badges on the floor with mutual opt-in consent; every lead is qualified and permissioned
  • Export your lead list post-show
  • Access schedules, floorplans, and event logistics
  • Apply to be a Community Underwriter to mentor the next generation of electronic sound creators

The scanning system is built around consent: when you scan a badge, the attendee confirms what they're sharing with you. No cold scrapes, no guesswork — just qualified leads who chose to connect.

NAESE Central runs on Exp/OS, a custom-built expo management platform developed by our sibling company Mattermind specifically for NAESE. It's the only systems of its kind in the conference/expo space.

Sound on the Floor

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NAESE is built around hands-on demos and meaningful listening. To keep the floor welcoming and to make sure everyone can be heard, we ask exhibitors to design for headphone-only booths and demos. If you have something to show that absolutely requires speakers, let us know and we'll find a way to make it work.

The basics

  • Headphone-first by default. Quality cans at every demo station are recommended.
  • If audio is bleeding into adjacent areas or creating congestion, expo staff may ask you to reduce volume, reposition speakers, or switch to headphones.
  • Avoid sustained high-volume playback, sub-heavy monitoring that travels, or "performance level" demos during floor hours.
  • If you plan a louder moment (a feature demo, a lunchtime jam, a launch), coordinate with floor staff in advance — we can help make it awesome for you and your neighbors.

Creator-friendly outputs (encouraged)

We want NAESE to be a creator-friendly show for filming and reviewing content. Exhibitors are strongly encouraged to provide a clean, easy attendee output for listening and recording, such as a 3.5mm stereo jack or other clearly labeled line output. If you offer one, keep it accessible, clearly labeled, and appropriate for consumer devices. If your device requires a specific adapter or cable, please provide it at your booth. In short, NAESE is about connection, so the more outputs the better

Micro-Maker Scholarship

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A maker soldering a circuit, illustrating the spirit of the Micro-Maker Scholarship program

A curated program for early-stage and independent builders who might not otherwise be able to exhibit at NAESE in Year 1.

Some of the most interesting ideas in electronic sound come from very small teams or solo builders. The Micro-Maker Scholarship exists to make sure the show floor reflects the full ecosystem, not just the biggest or best-funded companies.

Who's eligible

  • Solo builders
  • Very small teams
  • First-time exhibitors
  • Makers launching their first or second product
  • Early-stage, small-run, or capacity-constrained operations

What's included

Reduced-cost access to exhibit at NAESE, paired with participation in the Community Underwriter mentorship program. The intent isn't just to make exhibiting cheaper; it's to make it more successful by pairing access with guidance and support.

How selection works

Recipients are selected through a curated review process. Selections are based on fit, readiness, originality, and the potential benefit of placing that maker in front of the NAESE audience. This is not first-come-first-served, and it is not a popularity contest.

Application opens with the rest of the exhibitor signup flow. vendors@naese.co for early questions.

Community Underwriter

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The mentor side of the Micro-Maker Scholarship. For experienced brands who want to help the next generation level up.

Community Underwriters are experienced brands who serve as mentors to a Micro-Maker Scholarship recipient. Underwriters help scholarship recipients navigate the realities of launching and growing their businesses: sales & marketing, product development, and more.

The mentor arc

  • One pre-event touchpoint — a 30-minute call or async review
  • One on-site session — a 30-minute check-in during the event
  • One post-event follow-up — call or async

Light, structured, and useful without being burdensome.

What mentors receive

  • $250 post-event refund on your booth fee
  • Featured placement in the Exhibitor Directory (website, and printed program if produced)
  • "Community Mentor" booth placard (on-site signage)
  • "Community Mentor" website feature with profile, short Q&A, and links
  • "Community Mentor" badge ribbon

The mentor cohort is limited to 10. Selection is curated based on fit, temperament, and experience. If we can't offer a match this year, you stay on the mentor waitlist for the next opening.

First Signal Exhibitor

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For exhibitors who commit early to NAESE Year 1.

Limited slots. Permanent recognition. Year 1-specific benefits.

What First Signal Exhibitors get, permanently:

  • 10% discount on the base booth fee (as long as you continue your NAESE exhibitor streak)
  • Priority renewal window for all future NAESE events — before general exhibitor sales
  • Distinctive Founding Exhibitor badge designation for booth staff
  • Listing as a First Signal Exhibitor on the NAESE website and NAESE Backpack expo portal
  • Highlight in any printed collateral
  • The warm fuzzy feeling that you were a Year 1 First Signal Exhibitor

First Signal status is limited, permanent, and non-recurring. Once the window closes, it never reopens. Pricing advantages and Year 1-only swag don't carry into future years — but, the recognition does.

First Signal status does not affect booth placement, programming decisions, or awards. It is recognition for early commitment, not preferential treatment.

// Process

How it works

Just sign up as a First Signal Exhibitor, accept the First Signal Exhibitor Agreement, and purchase your chosen booth tier. The First Signal window is open now, and it closes when we hit our cap for First Signal Exhibitors. When you sign up, you're committing to exhibit at NAESE 2027 and locking in your Year 1 benefits.

Exhibitor Timeline

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  • First Signal Exhibitor window: open now · limited slots · closes when filled
  • General exhibitor signup: opens after the First Signal window closes
  • Application deadline: March 1, 2027 · or until all available tables are reserved
  • Exhibitor announcements: rolling, with a fuller list published closer to the event
  • Early move-in & setup: Thursday, April 8th, 4:00-6:00 PM
  • Exhibitor welcome reception (complimentary): Thursday, April 8th, 6:30-8:30 PM
  • Exhibitor move-in & setup: Friday, April 9th, 9:00 AM-12:00 PM

Sign up through the form on the NAESE website. For questions or First Signal Exhibitor inquiries, contact vendors@naese.co.

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