Greg Kefalas
Founder / Executive Producer & Technology Lead
Greg Kefalas grew up in Canton, Ohio (south of Cleveland), where he taught himself piano by ear and spent years performing across Northeast Ohio before moving to New York City. That history is part of why NAESE is coming home to Cleveland.
His career bridges the two worlds NAESE is built to connect. A web designers & developer since 1996 and former co-founder/CTO for appliedSB and later VL Group, he personally built the AudioBank/Rhymba music API, powering digital music delivery & streaming for clients including Live Nation, IMVU, DMX/SonicTap, MusicToday fan portals, and whitelabel stores for Billboard/Delta, Pepsi, McDonald's, and more. He went on to found Mattermind, a consulting and development agency, and built Phosis, a proprietary CMS platform serving over 1.3 million requests per month (including this website!) and various clients' platforms.
He performs, improvises, and produces various electronic music genres, and streams live improvised sessions on Twitch, as Luquado. He plays piano-rock under his own name, and he co-founded the New York Holiday Singers, where he serves as Music and Tech Director. And, NAESE's website, vendor portal, and registration infrastructure? He built those, too.